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Rachel G Weeks

  • Design
  • About
  • Résumé

Braedi + Beyond

Working as Brand Design Manager for dfine Branding, I created a logo, color palette, style, and collateral for childhood cancer support non-profit Braedi + Beyond. Inspired by the B+B mantra, “Super families kicking cancer’s butt,” their look was designed to be fun, kid-friendly, and generally super-heroic. In addition to a complete look and feel, I designed the B+B original Braedi Board, a simple color-coded method of keeping track of a child’s weekly medication schedule and consumption designed to be wiped clean and refilled at the end of the week.

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